By mapping these signals with data science methods, raw opinions become growth strategies: sharpen your differentiation, close market gaps, and humanize your brand where it matters most. In this case study, we analyzed competitor reviews to distinguish between hype and...

The digital marketing landscape has undergone a profound transformation. What was once seen as an art driven by creative instincts is now a precise and strategic science. At the heart of this evolution is Data Science in Digital marketing, a...